Want to know how to do keyword research for SEO, YouTube, or Amazon affiliate websites? Don’t know how to find the right keywords for your blog/website? How to target the audience and potential customers?
There are so many questions related to keyword research that people want to know, especially the beginner’s in SEO, blogging, and digital marketing.
If you’re also a beginner in the field of SEO then you should know the answer to this question “how to do keyword research” because keyword research is one of the important aspects of SEO.
So, we decided to write an article around this topic so that all the beginner’s and other interested people can get an idea of keyword research.
Let’s dive in!
What is Keyword Research?
Keyword research is the process of finding popular search terms that people type into search engines like Google, Bing, and Yahoo.
Professionals do keyword research for finding the best keywords for their website. They analyze the keywords by checking their popularity, search volume, ranking difficulty, and more.
After analyzing the keywords, they choose the right keywords for their website or blog so that they can rank on that keyword, and get organic traffic from search engines. Keyword research is the best process for getting organic traffic because you get to know about the behaviour of keywords.
You can get an idea of which keyword is low-competitive, and which one is not. By getting these details, you can easily choose a low-competitive keyword for higher chances of ranking.
How to do Keyword Research?
Keyword research starts by knowing your audience and customers. You should have an idea of what your potential audience is searching on search engines related to your product, business, or website.
If you’re running an Amazon affiliate website, and you’re promoting electronic products then you should know what the people are searching on Google related to electronic products.
To know what people are searching on Google and other search engines, you can use keyword research tools like,
- Google Keyword Planner
- The HOTH
- And many more
You can use these tools to know the volume, competition, SEO difficulty, and relevancy of the keywords.
Simply, search for the query in the keyword research tools, and they will provide you with all the necessary details of the keyword.
After getting the details, you can analyze the keywords, and choose the best keyword for your business or website. If you’re just starting then try to find low-competitive keywords because they are easy to rank, and your website will get a position in the top pages of search engines.
You can also do competitor research, you can do this with the help of keyword research tools mentioned above in this article.
Competitor research is an important factor in both online and offline business. But, in SEO, it is one of the most important aspects to focus on.
Without competitive research, you can’t expand your business. So, start doing competitive research. Analyze, which keywords they are ranking for, which keyword is getting the most traffic, and from where they are getting the backlinks and how you can get them.
These are some basic research that you should do while doing keyword research so that you can improve the organic traffic of your website.