What is Link Building?

link building

To get a lead in the epoch  of market competition, link building plays a pivotal role to pilot organic traffic and intensify the authority of websites in the eyes of google. It is an important pillar of SEO strategies.

” Link building is a process of linking a website to another website to build a network of links to drive traffic “. It works as a fuel to ignite the authority of your website in order to boost website rank and to bring more traffic.

Google considers it as one of the top three factors in terms of search engine optimization (SEO). The more high quality of the links or authority sites linking to your website ,The more strong its authority will be. Links can be bifurcated into internal links and external links. Internal links are the hyperlinks that drive readers to selected pages on your website. Whereas, external links are those on which customers click the link that drive them away from your website.

Link Building Strategies

Quality link building matters today, This is not the era when link building used to be centered on quantity not quality. Nowadays link building totally relies on the quality of link and specially on pages where you build that link because it will enumerate the rank of your website.

Link building is an important key role in determining your ranking and it is very important for SEO. So if you’re new and perplexed about strategies like how to boost ranking in search engines results and want some insight of ” Do and Don’t ” then stick to this post.

  • Use tactics guest post: conventional form of guest posting is obsolete. If you want to get a lead in the eye of a search engine then you need to be creative and strategic in your guest blogging. Make sure the website to which you create the blog should be relevant, authorized and convinced your readers.
  • Social media: Social media can be used as a great weapon to bolster up traffic on your website. It is the best way to connect with the audience and spread your link among Social networks via people inside it. The more you are active on social media the more your audience will attract traffic for you.
  • Make your personal brand:  creating and growing your brand can surely play a key role in attracting audiences for traffic.
  • Analysis of competitors backlink: spying on your competitors is not a bad thing. To get an update about your rivalry you must know about his website ranking, keywords that they used to rank their site, where their links are generated from etc will help you to analyse you and your competitors at a stone’s throw. This is called competitive analysis. You can do it by using Ubersuggest, Ahrefs, Semrush, and other back-link analysis tools.
  • Constructing a broken link:-  Broken link building is a process in which you find a broken link and approach its admin or webmaster asking them to recreate a revived and lively version of that content then ask its admins to supplant his link to your newly created link. Instead of it you will provide some reward to the webmaster or admin.

There are three steps to to build a broken link

  1. Find broken link.
  2. Create a content that is similar to a broken link resource.
  3. Ask the webmaster to remove that broken link content and replace it with the link of your resource.

 Link building services

Link building services is a service in the digital marketing offered by professional SEO consultants and SEO agencies to provide high quality backlinks.

In order to rank in the eye of google all you need is a quality and authorised link that is directed to valuable content. To find an authorised link for ranking the site is as easy for someone whereas others find it a hard nut to crack. 

Link building services are made for them, in which they reach out to SEO professionals to provide you with high quality backlinks. They audit your link and content, customize it based on their skills and findings and by using plenty of tactics like PR outreach, blogger outreach,page link building etc they provide you with high quality backlinks.


Link building is one of the most important factors in search engine optimization (SEO). To get higher rankings in search engine result pages (SERP’s), you need to create high-quality backlinks.

There are different ways and strategies of link building available and some of them are mentioned in this article. So, utilize the best link-building techniques to increase the ranking and organic traffic of your website.

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